Event management companies in China

   Event Planner & Management Companies

In order to meet the competitive market, a lot of companies increase investment on marketing and brand building, so as to promote the vigorous development of event planning services in China. By 2020, there were more than 100,000 event planning companies in China. According to the characteristics of China's economic regional distribution, most event planning companies are concentrated in three big cities in China: Beijing, Shanghai and Guangzhou. But there are not many big event planning companies with more than 100 employees, most of them are small and medium-sized event planning companies with more than ten or twenty employees.

   Features

In China, well-known event planning companies include Ogilvy Media, BIM Event, Yang Si Public Relations, Time Media, Sundar Public Relations, Zhihui Public Relations Consultants, uniexpo. These companies have strong event planning ability, high-efficiency output, accurate implementation of activities, strong adaptability.   

   Current Situation of The Event Planning Industry in China

Event planning is an effective way to increase market share. An executable, operable and creative event planning case can effectively improve the visibility and brand reputation of the enterprise.   Event planning and market planning are complementary and interrelated, mutually connected, and belong to the brother branch of marketing Management.

At present, the event planning industry status quo of developed countries has been quite mature, and planning services covers financial, investment, information, education, training, real estate, services, and infrastructure projects, industrial design, logistics management, environmental protection, legal, financial, evaluating public relations and advertising, etc., almost involved in all aspects of social life. Moreover, the market operation is standardized, the degree of specialization is high, and the clear laws and regulations, which has formed a relatively stable planning industry and service system.   With the globalization of social and economic production and life, event planning industry plays an increasingly important role in all aspects of people's life.   Its proportion in the industrial structure has become a measure of economic development and symbol of a country.   

Event companies in China are different from American companies.   Influenced by different cultures, the emphasis of planning will be different.   For example, five-flavor planning and marketing, Americans pay attention to the sense of smell, hearing and touch.   For example, the aromatherapy taste of the event venue, the material of tableware, table and props, the music atmosphere of the scene, etc.   But Chinese people prefer F & B, such as what kind of food, what kind of wine to drink.   The visual presentation, the form of performance and the atmosphere created by the live performance.   

A good event planning must pay attention to the audience's participation and interaction. Some event planning put the public welfare into the activities, which is combined with the consistent credibility of the newspaper media, but also can stimulate the brand reputation in the masses.   Even the activity itself has certain news value, it can be spread out in the first time, attract the attention of the public. The traditional form of advertising has entered a mature period, including advertising costs are more and more transparent, the space of discount is very limited, that make enterprises to pay millions of advertising costs through advertising. In contrast, the cost of a promotional campaign is far less than the cost of advertising, but it can achieve results quickly, and at the same time, it can reach consumers more directly and get market feedback in a timely manner.   

In addition, as a qualified professional public relations staff of an event planning company, it is essential to abide by the country and good social moral standards and literacy. The words and deeds will bring good or bad influence to the public at any time, so affecting individuals at a light level but a large level endangering to the public.